It’s now time to implement strategies that will effectively build traffic to your website. Here are some ways on how to do it without all the hassle. Best of all, these methods are 100% free!
Become A Helpful Resource
The majority of people searching online are either looking for specific information on a certain topic or help with solving some problem. Similarly, you want your website to be a helpful resource to your visitors, while at the same time carrying out its main goal, whether it’s selling services or products.
Your web pages are significant to building your website traffic. The information within your site can be used to draw in more visitors, and once there, they will likely explore the rest of your website and even submit a form, make a purchase, join your e-newsletter, or whatever call to action your site seeks.
Here are some tips on how to make your website a helpful resource:
Assess the content of your web pages. Is it of value to your visitors and potential clients?
Look into the common questions or problems that customers are finding answers to, which are related to the industry pertaining your website and list them all.
Utilizing the list you just made, add content to your website to address those problems or frequently asked questions. You can opt to have these web pages linked to the page from corresponding text already on your website, or in the Resource section of your website.
This simply means getting more traffic to your website through its web pages, and not just its home page. Web analyses have shown that although a home page is essential for branding purposes, the number of visitors come to a website by landing on its other pages because the content within those pages matches their search.
That is why content marketing is all about supplying information that is actually valuable to people so they would be encouraged to click-through your other pages and explore your website in general. The ultimate goal of content marketing is to build customer loyalty by initially gaining the trust of online consumers so they would feel secure in doing business with you.
The key to building site traffic through content marketing is providing interesting, informative, relevant and quality content that people want to read and delivering that content in the most commonly used places they would search for it.
The most successful content marketing strategy is a mix of various tactics that include:
I. Online Marketing (webinars, eBooks, press release, white papers, help guides or how-to, and case studies)
II. Social Media Marketing (videos, articles, newsletters, social networking sites, and infographics)
III. Direct Contact (in-person appearances, telephone marketing, demos and testimonials)
Continually Add New Content
Search engines definitely love websites that regularly update their content. One way to continually add contents is by incorporating a blog on your website. A blog is a good way to deliver trends pertaining to your business or current industry information, and even for going more in-depth about frequently asked questions from your visitors and clients.
Add a new posting to your blog around twice a week or more; seek help from your staff members or interns who can assist with writing the articles if you’re perhaps too busy to do them yourself. Just remember to provide helpful information to your customers, in order to draw in more traffic to your website.