In the past, business owners used to hand out business cards to potential investors, clients and customers to effectively market their brand and share information. However, in today’s world of digital media and mobile computing, having a website for your line of business is as important as having a business card that you can hand out to any potential client.
The difference between having a business card and a website is that the latter gives you the advantage of being able to provide limitless information about your business. Almost all use the Internet today on a daily basis. People use the web to search for business information or purchase products.
Below are reasons why a website is more important than having a business card.
Information sharing and networking
Unlike business cards where you only have enough room for information like your company name, address and telephone numbers, having a website gives you space you need for so much more data. You can include in your web design your entire product line or line of service, contact persons in your organization, pictures of your products and even the capability to place orders right there and then.
Let’s face it—your potential clients most likely will be people on the go who prefer to be able to do business while mobile.
Modify relevant information
Aside from these obvious advantages, it is also easier to add or modify information in your website. With a business card, this can only be done by having a whole new batch of cards printed with the new information added.
So what happens to the unmodified cards that were already handed out? Right. Your potential client is left holding onto a business card containing obsolete information.
With a website, you are sure that people accessing it get only the freshest, most updated information about your business.
Accessible virtually almost anywhere in the world
Websites are also easily accessible anywhere, anytime. You don’t have to be anywhere near a potential client for them to access your site or gain information about your business. The website takes care of this for you. Your website works for you even while you sleep.
Social media influence
Do you want an even bigger potential client base? Incorporate social media networking on your website. There is a big chance the client you are looking for is on one of the popular social media sites. So go ahead and make your presence felt on these sites and start doing business with people you haven’t even met.
Instant reviews and feedback
Having a website also offers you the advantage of being able to get instant feedback from clients about your products or services. This vital function will allow you to improve your product or the way you do business or provide a certain service.
People nowadays appreciate being heard, and it doesn’t hurt to hear from your clients now and again and listen to what they have to say about you whether it’s good or bad. What you do with the information may very well determine the future of your business.
You can say that your website is your business card, a gateway to your business. Also, make sure that your web design reflects your brand’s message and what you are offering to your clients or customers so they can easily identify you.