Have you ever wondered what makes a certain online store more thriving than some other brand, even though they offer almost the same type of services or products?
Well according to several marketing studies, the answer to that question is colour. According to the studies, colours are responsible for up to 85% of why people decide to purchase your product/service. It can also boost your brand’s recognition by up to 80%!
Remember though, not just any colour will do. There’s a science behind how people react to certain colours and many online businesses are tapping into the colour psychology in order to increase their sales and brand recognition.
Colours that will absolutely sell
Here at MLA web designs, we believe that our consumers are influenced by colour; it’s an art of persuasion at its best. Certain colour palettes can draw in people to click on a link button, browse an online site longer, or even make a successful purchase. Colours can also be utilized to strategically direct the eye to the essential areas on your site that you want the visitors to see. Also, colours send a visual message about the attribute of your brand or company and play a big role in whether a site visitor wants to do business with you or not.
So the question is, what does colour psychology tell us and how they can be appropriately used by online businesses in order to increase their sales? Here’s how:
In the world of colour, there are the cool tones of blue, green, and purple that make people feel calm, and possibly melancholy. Then there are the warm tones of red, yellow, and orange that wake up the mind with feelings of energy, perkiness, and even excitement. When it comes to online business, you can definitely use this concept to your advantage.
Green
It’s the easier colour for the eyes and exhibits a relaxing feeling. Put green to work properly on your online site, and your visitors will likely be staying longer on the site.
Blue
There’s a reason why blue is widely used by financial institutions. It’s a colour that elicits responsibility, trust, and security. Your online site can utilize colour blue in strategic places to tell the visitors that your online store is a safe environment for conducting business.
Purple
Historically, Purple is commonly associated with status, royalty, and dignity, but it’s also a calming and soothing colour. Online stores that are marketing high-end creative services or products, or are pulling towards older consumers, should definitely incorporate purple into their site’s colour scheme.
Red
Since seeing red translates to excitement, urgency, passion and love, use this colour to encourage sales or discounts on your e-commerce site.
Yellow
As an optimistic, cheerful, and youthful colour, yellow can pull in visitors to areas of your online store where you want them to explore further.
Pink
It’s all about romance and femininity, so if your target market is women or products for young girls, pink is the best way to go.
Orange
It’s the colour of enthusiasm and joy, so use it to your benefit when creating a call to action.
Black
It’s a colour that depicts luxury and power. In online businesses, if you’re selling luxury products, black is a fail-safe colour to use in combination with other prestigious colours like Silver and Gold.
Here in MLA web designs, we take the colour psychology seriously. So if you have an existing website that isn’t performing up to your expectations, our web design and development team can analyse its design and colour scheme and make recommendations, both visually and technically in order to improve the role of colour on your site.
For new websites, MLA web design has a proven track record for creating e-commerce sites with a successful recipe. We’ll design a site that is easy to navigate, inviting to visit, appropriately displays relevant information buyers are looking for, and a hassle-free way of purchasing your goods or services.
Colour is a powerful tool that is a necessary component of any successful website. Is your online store using the colour wheel to its full potential? Find out by contacting us today, we’ll get you on the colourful path to online business success!
