Link building is still the foundation of today’s search engine optimization efforts, as these have the strongest relation with search rankings of all the features utilized by Google in its central ranking process.
However, one of the issues for small online businesses is the difficulty to form quality links. Lacking knowledge with up-to-date SEO practices, lots of smaller firms still go for the infamous strategies to build links. You see, search engines will still crack down on link connections, funded anchor placements and other shady methods to building links.
For that reason, it is best to avoid these “old school” techniques and focus your attention on significant, influential links that draw in real traffic.
1. Work with niche-specific influencers
These influencers have networks with readers that bypass the “business atmosphere” and form meaningful relations. You can institute content partnerships with influencers who serve pertinent content to your objective audience.
For example, you can be a consistent contributor to their web blogs and occasionally linking out to your own landing pages. Customers are more likely to trust these links over one or two funded posts.
2. Influence local partnerships
If your target audience is in one specific area, then establishing partnerships with local organizations can be a chance to get backlinks from their web pages. Target the locally owned businesses as opposed to huge corporations. You can also duplicate the first link-building approach by contributing to some local blogs.
3. Seek out business mentions
Finding business mentions that do not contain links on resource pages and mediums is a convenient and economical way to build links. In addition to utilizing the brand name when trying to reveal backlink openings, use other related keywords that would be registered on the page as well as your business name to focus your search.
4. The resource page
Depending on your geographical location, you can generate a local resource page that consists of valuable information for small businesses in your area. You can partner up with other local experts to produce abundant resource pages; the determinations put into these pages will eventually pay off once they capture the attention of the people.
5. Generate premium content
If you want to acquire backlinks from the most important publications and finest industry blogs, you must create premium content. Premium content consists of:
• white papers
• in-depth blog posts
• resource pages
• case studies
• co-created guest posts
While premium content marketing pieces need more time to accomplish; they are more likely to be linked to, than any typical blog post.
Associating with other businesses that are not direct competitors can save you some expenses while providing all partners with a chance to draw in authority links.